If you’ve ever searched for a business online and chosen one just because it had more stars than the others, then you already know the power of Google reviews for business.
Why Google Reviews for Business Matter So Much
- They build trust. A stranger saying you’re great means more than you saying you’re great. (Sorry, it’s just the way the internet works.)
- They boost your visibility. More (and better) reviews can help your business show up higher in local search results, especially on Google Maps.
- They give potential customers answers. People want to know what it’s really like to work with you. Your reviews are free word-of-mouth marketing.
Google Reviews for Business Impact Local SEO
Google reviews don’t just make your business look good… they also play a role in how you show up in local search results. (If you want to understand more about how that works, check out my guide on SEO.)
The number of reviews, how recent they are, and your overall rating can all influence your visibility on Google Maps and local listings. That means more reviews can lead to more people finding (and choosing) your business.
The Catch: You Have to Ask
Even your happiest clients don’t always remember to leave a review unless you remind them. But asking doesn’t have to feel awkward or salesy.
Business owners often wonder how to get more Google reviews.
Here’s a Simple Strategy That Works:
- Make it easy. Share a direct link to your Google review page. (If you’re not sure where that is, I can help.)
- Time it right. Ask after a win, especially after a project launch, a problem solved, or a big milestone.
- Keep it casual. Here’s a script you can copy: “Hey [Name], I’ve really enjoyed working with you! If you have a minute, would you mind leaving a quick Google review? It helps other people find me, and I’d really appreciate it!”[Insert your Google review link] (If you’re not sure how to find it, don’t worry—Google has a step-by-step guide.)
What to Do After You Get a Review
Don’t just collect reviews. Engage with them!
- Respond to every review (yes, even the awkward ones).
- Thank people for their feedback.
- Address concerns professionally if needed.
This shows potential customers that you care and that you’re paying attention.
Please Do NOT Do This
- Don’t beg for reviews (confidence is key).
- Don’t offer incentives for reviews (Google doesn’t actually allow that).
- Don’t ignore reviews once you get them.
- Don’t reply negatively to a negative review (Think whatever you want in your head, but keep it in your head).
Pro Tip: Make It Part of Your Workflow
Add the review ask to your client offboarding checklist or email signature. That way, it’s not a big deal, and it’s just part of the process.
You can also add a QR code that links to your Google review page to collateral, handouts, print ads, evaluation forms… the possibilities are endless.
The Bottom Line: You Want Google Reviews
Positive testimonials are always beneficial, but Google reviews also play an additional role in making your business more visible. Google reviews matter for local businesses, so don’t brush them off as unimportant.
Start Building Your Google Reviews
Not sure how to set up your Google review link or build this into your process? I’ve got you.
Let’s make it easy (and effective) so your happy clients can help grow your business.
Contact me so we can get started!