Let’s talk about one of the easiest ways to get more eyes on your business – your Google Business Profile (yep, that free little box that pops up when someone Googles you). Here’s the scoop: businesses with a complete profile get up to seven times more clicks than those with missing info. That’s not just a “maybe.” That’s a big, bold, Google-backed fact. If you’ve been ignoring your profile, you might as well be hiding your “Open” sign behind a potted plant.
Why does this matter? Because when someone’s searching for what you offer, Google decides who gets the spotlight. Complete, up-to-date profiles, including real photos, actual business hours, and a sprinkle of personality, are way more likely to show up in those coveted top spots. And get this: businesses with photos get 42% more requests for directions and 35% more clicks to their website. (Translation: more butts in seats, more eyeballs on your stuff, and maybe even more “cha-chings.”)
But it’s not just about getting found. A well-tended profile builds trust. People want to see you’re a real business, not a tumbleweed blowing through the internet. Responding to reviews – YES, even the cranky ones – shows you care. Sharing updates says you’re open for business, not stuck in 2019. According to recent surveys, most folks check Google before they ever step foot in a store or send a message, and a lively profile makes them more likely to choose you.
And here’s a little secret: most of your competitors aren’t keeping their profiles fresh. That means it’s easy for you to stand out just by showing up. Update your photos, post a special, answer a question. These tiny tweaks can put you miles ahead of the business down the street still using their grand opening photo from 2015.
So, if your Google Business Profile is collecting dust, consider this your friendly nudge.
Not sure where to start? Here’s a handy checklist to follow:
✅ Make sure your business name, address, and phone number are accurate and match your website.
✅ Add your business hours (and update them for holidays or special events).
✅ Upload high-quality, real photos of your business, team, or products.
✅ Write a clear, keyword-rich business description that explains what you do.
✅ Choose the right business categories and attributes.
✅ Add your website link and booking/contact buttons if available.
✅ Respond to all reviews—thank happy customers and address any concerns.
✅ Post regular updates (offers, events, news, or tips).
✅ Use the Q&A section to answer common questions.
✅Check insights to see how people are finding and interacting with your profile.
BUT if you think you need some assistance, I can help you! Reach out, and we can make a plan to get your business on the map!